Evaluation Part 6 - How Did You Attract / Address Your Audience?

How Did You Attract / Address Your Audience? 

I feel that as a group we have reached our target audience, we done this through elements of the title sequence. Such as elements as the mise-en-scene and soundtrack, also parts of the narrative. These appealed to our target audience (15-30) as within the mise-en-scene there are props which females of our target audience would own so they could relate to them. These were things such as expensive perfume bottles, watches and bags. Although some of the target audience members will own these items some will also aspire to own them. The opening shot is of the DKNY and PRADA bags which attracts these audience members. The sheer amount of money in the sequence attracts both the male and females in the target audience group, this is because the average person aspires to be rich/well off. 

 





I thought that the soundtrack we picked would appeal to our target audience, this was because it sounds like a current song. Many of the positives on the feedback sheets were about how the song fitted the genre and of the title sequence in general. This shows how we were right to think that the song "Street Cred" would appeal to our audience. 

Over all I feel that the majority of people enjoyed our sequence as we got mostly the same positive feedback. That the narrative is clear and the macro and micro elements work together. 

 




I think the title sequence could be improved if we re shot the end scenes of us on the street with a different camera. This is because other cameras have settings where you can lighten the exposure as you film. We did lighten the shots in FinalCut Pro but they could have looked better if they were filmed differently. 

Something I thought went well was the close ups of the actresses faces through out, this is because it shows their response to having the money in their possession.