The sequence consists of shots of everday events being crashed by zombies, which shows the horror element and the antagonists of the film.The iconography includes the usual conventions of a horror such as blood, gore and people experiencing terror, also the narrator tells the audience that America is overrun by the zombies and that he is on of few possible survivors. This shows that the terror is widespread and apocolyptic.
However there are elements present which show the films comedic genre. The events that are being crashed by the zombies are comical, these are things such as a business man being chased by a zombie stripper out of a strip club, a zombie bride attacking her groom at the alter and a over weight man trying to run away from a zombie on a football field. These situations are ironic and in slow-motion which further adds to the comdey for the audience.
The typography of the sequence is red, this is part of the iconography with the blood and can represent anger and violence. The typography moves with whats happening on screen, for instance when a car window is smashed the letters move as if they are pieces of glass.
All of the aforementioned elements partnered with the voice over's rule's on how to survive the zombie apocalypse such as 'rule #1 cardio' and the rock song soundtrack the title sequence aptly conveys the comedy horror genre to the audience along with a hint as to the characters and narrative.
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